Storey Floors is a high-end oak floor manufacturer with a unique workflow allowing for a collaborative approach to production and design. In naming and developing the brand we explored the etymology of Stories.
Originating from a building of layers – either in a structure; ground, first floor etc… beginning, middle, end – to reflect not only the environment the product inhabits, but the narratives that play out on it.
Identity, Art Direction, Digital Packaging
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